The Podcast Strategy Show - with Mike Roberts of Making Digital Real
Public podcasts. Private podcasts. Human connection in a digital world.
Hosted by Mike Roberts from Making Digital Real, this podcast explores how audio is becoming one of the most powerful and overlooked tools in modern business.
From traditional public podcasts on Spotify and Apple Podcasts to private podcast feeds used for lead magnets, client onboarding, memberships and premium content, Mike shares practical ideas, real-world examples and honest conversations about what’s actually working right now.
Short episodes packed with insight on storytelling, trust, LinkedIn visibility, audience connection and why voice creates impact in a way many other forms of content simply can’t.
New episodes twice a month.
The Podcast Strategy Show - with Mike Roberts of Making Digital Real
Latest Episodes
14 - Podcasting for Law Firms: How Solicitors Can Build Trust, Generate Leads and Stand Out Online
Today, I explore why podcasting is becoming a powerful marketing tool for law firms. Discover how solicitors can turn blog content into audio, use private podcasts as lead magnets, build trust with potential clients, and generate ne...
13 - MemberVault, AI Scripts, and the Truth About Podcast Authenticity
In this episode of the Making Digital Real podcast, Mike shares a recent LinkedIn Live replay focused on one of his favourite platforms: MemberVault.You’ll hear how MemberVault can be used to create, sell, and deliver dig...
12 - Your Blog Is Already a Podcast. You Just Haven’t Recorded It Yet.
If you’ve ever written a blog, you’ve already done the hard part of podcasting.In this episode of the Making Digital Real podcast, I share why blog content is one of the most overlooked starting points for creating a private pod...
11 - Your LinkedIn Profile Isn’t About You (And That’s the Problem)
Most LinkedIn profiles are… fine.Well written.Nicely structured.Completely forgettable.In this episode, I’m talking about why your LinkedIn profile shouldn’t read like a CV, and why your About section isn’t the plac...