The Podcast Strategy Show - with Mike Roberts of Making Digital Real
Public podcasts. Private podcasts. Human connection in a digital world.
Hosted by Mike Roberts from Making Digital Real, this podcast explores how audio is becoming one of the most powerful and overlooked tools in modern business.
From traditional public podcasts on Spotify and Apple Podcasts to private podcast feeds used for lead magnets, client onboarding, memberships and premium content, Mike shares practical ideas, real-world examples and honest conversations about what’s actually working right now.
Short episodes packed with insight on storytelling, trust, LinkedIn visibility, audience connection and why voice creates impact in a way many other forms of content simply can’t.
New episodes twice a month.
The Podcast Strategy Show - with Mike Roberts of Making Digital Real
Latest Episodes
13 - MemberVault, AI Scripts, and the Truth About Podcast Authenticity
In this episode of the Making Digital Real podcast, Mike shares a recent LinkedIn Live replay focused on one of his favourite platforms: MemberVault.You’ll hear how MemberVault can be used to create, sell, and deliver dig...
12 - Your Blog Is Already a Podcast. You Just Haven’t Recorded It Yet.
If you’ve ever written a blog, you’ve already done the hard part of podcasting.In this episode of the Making Digital Real podcast, I share why blog content is one of the most overlooked starting points for creating a private pod...
11 - Your LinkedIn Profile Isn’t About You (And That’s the Problem)
Most LinkedIn profiles are… fine.Well written.Nicely structured.Completely forgettable.In this episode, I’m talking about why your LinkedIn profile shouldn’t read like a CV, and why your About section isn’t the plac...
10 - Why SpeakPipe Might Be the Most Underrated Tool in Podcasting
Listener interaction is one of the biggest challenges podcasters face.In this episode of the Making Digital Real podcast, I share why SpeakPipe has become one of his favourite tools for bui...
09 - Why Smart Businesses Are Going Private With Audio
In this first episode of 2026, I'm sharing why private podcasts have become one of the most effective tools for businesses that want to build trust, deepen relationships, and simplify their marketing without shouting louder on crowded platforms...